I’m Joaquin Melara. With over 10 years of experience, I help founders and technical teams move from ambiguity to clarity by providing product development advisory and hands-on support.
I work hands-on with early-stage products, programs, and platforms: shaping strategy, refining execution, and building the structures that allow ideas to scale responsibly. My practice is grounded in lived experience across technology, media, and community building.
This guide outlines a practical, 12-week approach, used to help an early-stage startup move from product ambiguity to a customer-validated MVP. It shows how competing assumptions are to be tested through customer discovery and be translated into a clear, execution-ready product definition. Based on a real-world case and presented as a tried-and-tested playbook.